← All case studiesCASE STUDY · MERIDIAN HEALTH

35% more patient enquiries converted

SECTOR
Healthcare
SIZE
900 staff
LOCATION
UK

THE CHALLENGE

Patient enquiries were lost between phone, web and email. Marketing had no view of which campaigns actually produced appointments.

WHAT WE DID

  1. 01Connected enquiry data from five channels into one validated model
  2. 02Built a six-agent AI marketing command centre
  3. 03Added lead scoring and next-best-action for the contact team
  4. 04Monitored model accuracy weekly in production

“For the first time we can see every enquiry, and the AI tells us who to call first.”

Head of Patient Services, Meridian Health

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